New product catalogue provides perfect business card

Our product catalogue has gone through a significant makeover. In addition to an overview of our products and quality assortment, this reference work now also provides logically structured information about environmental quality marks, services and guarantees, making it an ideal tool!

The new product catalogue is now the perfect business card for Van Houtum and our Satino brand. So what exactly has changed? Nick op den Buijsch, Concept manager for CSR, explains that the catalogue now presents a good picture of who we are and what we do as well as how and why we do it:

1. We illustrate our new identity via text and images;
2. All separate leaflets, folders etc. are now completely integrated;
3. A section is included with corporate information about Houtum.

Product catalogus“We’ve written the text in such a way that a user of our products can easily and quickly see what benefits our products and services offer him,” explains Nick. “It is therefore an excellent tool for our clients to use in promoting our products and motivating others to use them. If a client or end-user is looking for a washroom resource, he can easily compare the options available. Regardless of whether he is looking for a sustainable/eco-friendly solution or is only considering economic functionality, all the information is in there.”

Nick adds that the 2010-2011 product catalogue is available in digital as well as printed form. “The reason is that there is a great deal of demand among clients for a printed version. You can pick it up, leaf through it and it's more fun to read. Of course, the paper has also been chosen with care within the framework of the people & planet concept. The catalogue is printed on Cocoon Offset 100% recycled paper with the FSC label.”

The printed version is also handy for our own account managers and those of our clients. “It’s a functional reference work, which account managers can use to explain things clearly and simply: 'This is our Satino brand, that's how it works, you benefit because of this and your client will enjoy the benefit of that.’”

“Another improvement is that we have included the environmental quality marks at the product level,” adds Nick. “This is intended to encourage our clients, insofar as possible, to choose products with an environmental quality mark. After all, not all our products have such a quality mark. We nevertheless include such products in our assortment to be able to offer a complete line of products. This makes us a one-stop shop in the washroom accessories sector. We expect that the new catalogue will make our clients more aware of the fact that alternatives do exist which are sustainable.”

You can download the 2010-2011 product catalogue via our website or request a printed version via our Sales department.