Nomination for Satino Nature
Satino Nature, our Cradle to Cradle toilet paper, was one of ten initiatives nominated for Sustainable Tuesday. Five out of the 378 products submitted received an incentive award. Princess Irene of the Netherlands was also presented with a Sustainable Award.
The jury described our initiative, which was submitted by FSC Netherlands, as follows: ‘Satino Nature aims to operate in a CO2-neutral manner in its production of sustainable toilet paper and paper towels, to replace grey gas with green gas, and to use packaging materials that do not release biologically unfriendly substances into the environment.
Nick op den Buijsch, Van Houtum’s Concept Manager for Corporate Social Responsibility, added that the company's ambition is to 'be the world's best overall socially responsible enterprise in our industry. Our sustainable toilet paper has the potential to serve as an inspiration for policy development at the national level. We have demonstrated that economy and ecology can definitely go hand in hand!'
High-opportunity sustainable ideas
The Sustainable Tuesday platform aims to inspire everyone with new, high-opportunity sustainable ideas. To this end, it brings together the parties capable of continuing the development of such initiatives. Businesses, social organisations and local and national authorities are represented in the platform.
This year's event was the eleventh Sustainable Tuesday. On 1 September, Minister Cramer of Spatial Planning and the Environment received the Sustainable Tuesday box containing the 378 submissions on behalf of the Cabinet. The first prize went to Go-Greener. Ton van Rooijen makes existing cars drive as cleanly and economically as new cars, inspired by the motto Greenpimp your car.
Princess Irene of the Netherlands, who has added a highly important dimension to the debate on sustainability, was one of the five individuals presented with a Sustainable Award. The princess emphasised that our image of the world needs to change. We as human beings should not view ourselves as separate from but rather as part of nature. She calls this the internal dimension of sustainability.
Photograph: John Thuring